Building Your Resilience for the Future

Only 20% of all new businesses survive the first five years; of those that do survive, another 60% fail due to poor leadership. 


What does your future hold?

SQUARED APPLES is a group of experienced consultants who will work with your leadership team to develop the means to create and sustain your resilience culture.

We will collaborate with your teams, developing solutions, processes and frameworks for your organisation based on industry best practice.

SQUARED APPLES members are experienced learning consultants, who have worked with private and public sector organisations.

Together we can create the required training, education and tools to empower your staff, tailored to your needs.

This will embed both personal and team capabilities, sustaining a resilience culture across your business.

Based on best practice and up to date analysis, SQUARED APPLES products are mapped to industry requirements and international standards.

While exploring new approaches has a long tradition in our approach to continuous development, we retain the initial focus that led to our creation. We have managed to keep our basic values and principles intact, in spite of our willingness to adapt.

Welcome to the specialists in developing organisational resilience through leadership.

Modern business threats:

Recent global events, such as pandemics, financial crises, climate change or political instability can lead to external disruptions and complex internal events. Today's business leaders operate within a world that is volatile, uncertain, complex, ambiguous and hyper-connected (VUCAH). This creates uncertainty, concern and risks to business performance, adaptability survival.

It takes many years to build a business and five minutes to ruin it. We at SQUARED APPLES would like to help you prevent that from happening.

Why Squared Apples?

The SQUARED APPLES team have an extensive background within the resilience domain, having worked within the private, public and academic sectors. Members have also been involved in the development of national standards and frameworks.

The team brings a collaborative, informed and experienced approach to supporting your business, focused on delivering organisational capability, flexibility and continuous development to meet the challenges of an ever-changing world. 

What can we offer you?

Based on industry and academic knowledge and experience, SQUARED APPLES can provide multiple training and staff development opportunities to improve your resilience capabilities.


Based on best practice and up-to-date analysis, SQUARED APPLES products are mapped to industry requirements and international standards.

Key Training and Education Dates

Members of the team are involved in training activities in 2024:


19 Jan - 08 Mar 2024:

MSc Business Continuity Module Delivery - New Bucks University (UK)


18 - 22 Mar 2024:

DRI Certified Business Continuity Revision (UK)


20 Apr - 25 Apr 2024:

Introduction to Change Management (Cyprus)


23 May 2024:

Introduction to Risk Management (UK)

Latest News

Upcoming events 

SQUARED APPLES is providing support the next Resilience Association's annual summit. It aims to increase awareness around the future challenges industry leaders will face in a Volatile, Uncertain, Complex, Ambiguous and Hyper-connected (VUCAH) world. Challenges with artificial intelligence, climate change and cyber communications all present resilience implications for business. For previous webinars that discuss resilience issues, click on the link below.


Armed Forces Covenant 

SQUARED APPLES is providing staff to work with the UK military, as reservists, to build and sustain long term people capability within the UK Defence sector.

The team have worked closely with the military in the development of Risk, Resilience and Change management training and education, delivering in the UK and Europe.

Thought leadership

SQUARED APPLES is heavily involved in promoting learning across industry. Our newest discussion paper has been released - please click below to access.

We are working with Southampton University to develop better risk management awareness.

We have supported work done in developing the UK Resilience Strategy, working with the University of Wolverhampton's Policy Research Unit.

Team members were also part of the BSI cohort that developed the revised version of BS65000: Organisational Resilience.

Training delivery update

SQUARED APPLES is continuing to work directly with the Disaster Recovery Institute (DRI) to build greater Operational Resilience awareness across the UK and Europe. SQUARED APPLES is already working with the Resilience Association to promote the need for greater resilience awareness within UK industry.

Conferences and events

SQUARED APPLES personnel are heavily involved in the development of learning and expansion within the Resilience sector.

Please follow the link below to find out what we have been involved in. Where possible, copies of presentations and videos from the events are also available to help share awareness.

Other articles

Part of developing resilience is understanding the environment and adapting to it to minimize risk and maximise potential. At SQUARED APPLES we undertake this through case studies and reviews. Please follow the link below to access several discussion papers that have been developed by SQUARED APPLES

 "People will obey willingly only those who they perceive to be better qualified or more knowledgeable than themselves in a particular situation."


John Adair

Who you are:

You are an organisation which aims to manage and thrive in the current competitive market you operate within. You aim to survive any disruptive event through experience, preparation and strong leadership.


Your leadership team have demonstrated strong management skills, expressed the organisation's values through their actions and place the well-being of the business and staff at the heart of what they do.

What you seek:

You seek to build a strong culture of resilience throughout the organisation, developing the skills and capabilities of your staff.  The creation of a well-balanced, agile workplace, comfortable with change is your goal, to obtain the edge within the markets you operate within.


Through strong leadership, embedded governance and a strong business intelligence framework,  you have identified the need to foster a resilience culture through staff development, organisational practices and company values. 

How can we help?

SQUARED APPLES delivers advice, guidance and experience in:

  • Organisational resilience;
  • Crisis management;
  • Business continuity; and
  • Change management. 

SQUARED APPLES possesses a blend of military influence operations, operational planning, red teaming and industry sector knowledge. 

Our personnel have multiple years of experience with each of these sectors.  


SQUARED APPLES will assist you in developing your organisation and your team.


Affiliate Organisations

Click on the logo to find out more about the organisations.


The key objective of Acertia is to give organizations full confidence in the effectiveness of their resilience and business continuity plans - through delivery of proportionate consultancy and training. SQUARED APPLES is working with them, through support to training, online events and conferences, to build greater awareness of resilience within the UK and Europe.


Disaster Recovery Institute International (DRI) is the oldest and largest nonprofit that helps organizations around the world prepare for and recover from disasters by providing education, accreditation, and thought leadership. Founded in 1988, DRI has certified 15,000+ resilience professionals in 100+ countries and at 95 percent of Fortune 100 companies. SQUARED APPLES is working with them, through the delivery of training, to build greater awareness of resilience within the UK and Europe.

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